I just read the last comment from Andy and it brought to mind something I have been thinking a lot about lately. I think that today might be one of the very best times to start a new fastener business. Go out, get yourself a van and start peddling. I know what you are thinking -- business really blows and the economy is a mess, so why start now? Let me tell you why...
Right now, the company that carries no inventory has a distinct advantage over the ones that do carry inventory. If I started today, I could go online, shop till I drop, buy materials at really, really low prices, get a 5% discount for buying online and there would be a very good chance that I would have lower prices than any distributor that has been holding on to inventory to service their exisiting customers. That is right...the customer that you have been painstakingly taking care of for years would probably still throw you out when you try to explain that you have been carrying inventory to keep them afloat. And yes, it would be a complete and total shame...but my prices would be so much lower that they'd still be tempted to buy from me.
And you'd go back to your suppliers and wonder why they are letting me buy at such great prices. After all the business you've given them and all the years you have been supportive....how can they do this to you now??? Gotta move inventory. And once one company sets the price level...well, the competition has to respond.
In truth, this was a story that was told to me today by a medium sized distributor. The inventory on his shelf is like a weight around his neck. He'd be better off with empty shelves. And, the pity is that he felt like he had been keeping his customer's prices steady and he thought they would be appreciative.
President Obama is spending part of his day in Iowa visiting Trinity Structural Towers, a company that builds towers that support wind turbines. We can all recall the President's visit to Cardinal Fastener earlier in the year. That was a visit that we, as fastener people, could relate to. Just last week I finished reading the book "Hot, Flat and Crowded" written by Thomas Friedman who also wrote "The World is Flat". It was a really good book and very interesting. In a nutshell, Friedman explains that heavily populated, rapidly growing countries like China and India want to enjoy many of the modern conveniences and developments already enjoyed in the United States and Europe. He also points out that it China and India try to accomplish this using "dirty" fossil fuels, the outlook will be very, very grim. Very, very, very grim. The amount of energy that would need to be generated for something as simple as air conditioning, when multiplied by the number of people in those countries, is astounding. Friedman concludes that these countries need to take a different route to accomplish these develoments because using coal and oil will not work. Too many people and it's too dirty.
Friedman makes another very interesting point. Most of the states that are "swing states' in any election have a great stake in the coal industry. So, if you want to get elected, you'd better not talk bad about coal. You'd better talk about "clean coal".
The part of the book that I found really interesting was when he discussed the huge economic opportunities that exist for the companies that get involved in new energy development. Can you imagine how much alternative energy we would need to produce if , in fact, we really did find out that we were on a 50 year collision course with destiny. If we did find out that we were rapidly destroying the polar caps and we were causing our earth to be uninhabitable --if that were the case-- think of how much energy we would need -- and we'd need it quick. Don't even try to get me in a discussion as to whether or not global warming is real or any of those discussions. I watch the same Nature Channel specials and hear the same arguments you do - from both sides. But, you cannot deny this -- as China and India develop and more and more people use more and more electricty - there are going to be issues.
China is already trying to develop new energy sources. It talks a lot about it in the book. Friedman thinks that the United States needs to take a leadership role in new energy development - not because he is some tree hugger but, more importantly because the economic payoff for being the leader will be huge. HUGE. And, that is where fasteners fit in.
A couple weeks ago I questioned which industries use the most fasteners. Is it still automotive? One day, altenative energy development might be a huge fastener market. Much bigger than what we see today.
Read the book if this subject interests you at all. It is very good. Interesing, but this year I also read books by Ted Turner and by T. Boone Pickens. Both of these guys were pretty good businessmen and both have a wealth of knowledge and expereience. These books were both recently written and each one included many chapters on our need for alternate energy development. Knowing these guys, I'd bet they are going to make some money on alternative energy development - and more power to them if they do. It's not just an Earth Day discussion anymore and it is not just some "Green" discussion. It is economics. And where there is economics, there are fasteners.
For anyone logging on to this site for the first time, WELCOME! I want to sincerely thank Mike McGuire and the American Fastener Journal team for including an article on this blog site in their most recent publication. MIke has supported this site since the beginning and publishing that article was a generous gesture. I think Mike and I agree that the promotion of communication within our industry is a good thing -- a necessary thing - and I think that is why he has always been supportive of this site. Mike has been a pioneer with the fastener shows and many of his publications and I am thankful for his support.
Like I was saying, if this is your fist time here, welcome. I hope you will subscribe so that you will be updated each time I post a story or when someone comments on something posted. I have had many postive comments from people, many of them sent privately. Down the road I would like to have "guest bloggers" on this site. If there is a subject you would like to discuss or an opinion you would like to express, please send me your "article" or thoughts as a comment and I can post it as a new subject, not as just a comment to existing post.
As a "Traveling Salesman" it seems like I post a lot about subjects dealing with sales, marketing, networking, etc. I think sometimes I negelct to view things through the eyes of a manufacturer or from an operations point of view and I welcome comments from that perspective. My vision for this site is that, someday, I will regulary see contributors discussing fastener industry issues from all parts of the world. For instance -- not long ago some Grade 5 bolts were found that did not meet industry standards. Several people commented on this situation but I hope that some day I will have people from China or Thailand or wherever these bolts came from commenting on the situation from their side of the world. If enough people find this site and decide to participate in the fastener industry dialogue, this could get very interesing. And, it is not so much that I want this particular site to become famous. I think in this day and age it is stunning that we already do not have a site where fastener industry people can come to discuss industry information in "real time" -- as it is happening. So, that is what I envision for this site - we'll see if it happens.
As I said, I often seem to look at the sales end of our industry. In the last month I have heard more and more people who say that they are starting to see more activity. More quotes for sure. Some are seeing a slight increase in sales. This is all good news. I know that a lot of companies are anxious to move some of their older, higher priced inventory. In th lastest American Fastener Journal there are several articles about internet sites where you can try to sell your excess inventory. Good timing for those articles. There is plenty of inventory to get rid of.
So, let me ask this. What makes a good sales manager?? What is your sales manager doing during these economically challenging times? If you are a sales manager, what are you trying to do to stimulate business at your company? Do you drop prices, make more sales calls, add more salespeople, do more training, reduce minimum orders? What is working? If you are a salesperson, what is working for you and what is not?