With nearly a month into STAFDA registration for its November 7-9 Convention & Trade Show in Phoenix, things are off to a solid start. To date, 505 booths have been sold versus 441 for its ’09 Atlanta show. Also to date, attendance is stronger with 51% more distributor companies registered, 12% more associates, and rep registrations have tripled over last year! Even though the economy is still slow, it has stabilized and STAFDA members are more optimistic about this year. Many Phoenix exhibitors have upgraded their booth size from ’09 when many downsized because of the economy. This is encouraging.
One of STAFDA’s three hotels is nearly full. The Sheraton Phoenix is at 80% capacity with the Wyndham and Hyatt at about 40%. Unlike other cities where there is an abundance of hotels at a variety of rates, downtown Phoenix has only three main properties. The Sheraton is not yet two years old and the Hyatt and Wyndham underwent recent renovations so all three hotels are essentially “new.” Plus, with the expansion and renovation of the Phoenix Convention Center, the Center and hotels are running at capacity levels through early December. All three hotels are a block away from the Convention Center and the surrounding area has undergone a major renaissance the last two years. And it’s safe.
STAFDA’s educational sessions will cater to today’s important business sessions with the most pressing being credit and banking. Most STAFDA members spent ’09 cutting and slashing their operation to make them as lean as possible. At the same time, the financial industry underwent a major overhaul which significantly tightened up lending. Banking and credit appears to be the #1 concern to the construction/industrial channel. STAFDA will have a panel of banking experts, plus an official from the Federal Reserve Board, to talk about the construction industry and financing.
Sarah Palin will be STAFDA’s keynote speaker. Love her or hate her, people will show up to see her. As the face of the grassroots movement, the Tea Party, FOX News analyst, among a host of other titles, Ms. Palin has been in the news a lot this year. Has STAFDA gone political or endorsing a candidate? No. STAFDA has had other conservative speakers and U.S. Presidents as keynote speakers over the years: President Ronald Reagan; President Gerald Ford; former Secretary of State, Colin Powell; and two presidential candidates, Jack Kemp and Bob Dole. STAFDA’s audience skews conservative and pro-business.
In addition to its Convention & Trade Show, STAFDA offers a host of services with over a dozen business consultants that members can contact for free advice during the year. STAFDA also produces educational training manuals and important benchmarking reports. Annual membership dues are $350, less than a $1/day. Learn more about STAFDA at www.stafda.org.
It is sometimes funny in life how circumstances present themselves, circle around and then complete the loop to where things finally all make some sense. I know that sounds confusing so let me explain and add in some details.
A few years ago, I decided to start writing a fastener blog. So, I got on a website that could help me set up the blog and one of the first things I had to do was choose a domain name. Not surprisingly, I typed in "FastenerBlog.com" and found out that someone already had secured that domain. So, my next idea was to try FastenerBlog.net and that is of course where Fastener Talk resides. I went online and checked out the site fastenerblog.com and found that it really was an undeveloped site. Whoever owned that site was not really doing much with it, and I was OK with that because I wanted to develop something that, at that time, no one else in the industry was doing. But there was one thing on the site that got my attention and that was a Twitter site by the name of http://Twitter.com/FastenerNews. I checked out that Twitter page and found it to be a very thorough news source for tracking developments in the fastener industry. As a side note, I would encourage anyone in the fastener industry to subscribe to this Twitter page as it really is very good (http://Twitter.com/FastenerNews).
So anyway, as I was reading one of the Tweets one day I clicked on a story and after I read the story I kept clicking until I was finally led to a page that was sponsored by Hudson Fasteners, Inc., a fastener distributor started in Long Island, New York but currently located in Ohio. Somewhere along the line I finally pulled together the whole picture and realized the same person that was running Hudson Fasteners was the same person running the Fastener News Twitter site (http://Twitter.com/FastenerNews) and they were also the same person that owned the site FastenerBlog.com. This was a tech savvy person I was dealing with and I wanted to track this person down.
Well, I did. And the person is actually people. Lisa Kleinhandler and Cris Young are partners in the woman owned and operated fastener distributorship called Hudson Fasteners, Inc.. In addition to that, they own more Fastener Industry Premium Internet Real Estate than anyone I know of in the fastener industry. Let me explain...in addition to fastenerblog.com, they own hundreds of internet domain names...hundreds of them! And why is that important? Because when someone does an internet search on a search engine like Google, they are going to type in certain generic keywords to get started. So..you type in something like plasticanchorkits.com and ...yep, they own that domain. Maybe you try fastenerassortments.com...they've got that one too. aluminumfasteners.com, nylon-fastener.com, grade8bolt.com??? Yep, they own those too. If you produced Gr. 8 cap screws and you wanted people to find your site, wouldn't it be nice to own grade8bolt.com? It might not be that valuable today but more and more and more industries (including ours) are doing more and more commerce over the internet. And searching the internet is growing in importance. You can check out more of the Domain Names at www.FastenatingDomains.com.
When I started Fastener Talk, I was slightly bothered that someone already owned the domain, FastenerBlog.com. Especially someone who was not even using the site. But as I spoke with Lisa and Cris, I found them to be two astute business people who really love the fastener industry. One thing they pointed out was that these domains are like inventory. If you know that the industry is running low on stainless washers you might buy up all you can so that you have enough for your customers...and maybe even a little extra inventory that you can sell to another distributor who will need them. That's considered smart business and companies do that every day. Lisa and Cris see these Domain Names as valuable internet real estate or inventory. And if you don't think these domain names are valuable then Lisa and Cris think you might be shortsighted. Sure, you might own your own website (like ABCfasteners.com) but what if you own several popular sites that all lead people back to your company. You could show up multiple times under certain categories and they would all lead back to your website. Hmmm?? Interesting.
One other thing I want to emphasize about these two women is that they love the fastener industry. Hudson Fasteners is a third generation company that has been around since 1946. Lisa's grandfather started the business as Hudson Nut & Bolt. The Twitter account they maintain is dedicated to bringing the latest news they can to others in the industry. For crying out loud, their phone number is 1-877-4-A-SCREW. I mean these ladies think about fasteners and technology continuously.
We had an enjoyable meeting and plan to meet again. I even found room in my heart to forgive them for scooping me on the name fastenerblog.com. I have to give credit where credit is due, and these ladies are innovative thinkers. And, my feeling is that when people are thinking in an innovative way, it often follows that business success is not far behind.
I found the following obituary on the internet:
"The founder of the Captive Fastener Corporation in Oakland passed away this June at the age of 71. The industrialist succumbed to a battle with cancer after compiling a lifetime of achievements that exemplify the American dream for many.
Born in 1939 in Pittsburgh, PA, Joseph Alderisio moved to Oakland in his early twenties and, by the age of 36, had founded Captive Fastener in 1974. Originally based in Midland Park, Captive Fastener’s growth led to new facilities being established in Oakland, NJ."
I worked with Joe's company for many years and found him to be a tough but fair businessman. He was definitely driven. I understand that Joe had backed off his company responsibilities over the last several years and the company has been run by the existing management team which includes Joe's son, Joe Jr. This same team continues to run Captive operations.
The industry has lost an ambitious achiever and a strong personality. And, it seems to me that those type of individuals are often the ones that start and grow successful companies. You always knew exactly where Joe stood on an issue and you had to respect him for that. Condolences to the Alderisio family and good luck to the Captive team as they carry on.
People who join online networking groups like Linkedin often search for groups to join where they can network with industry peers. If you are on Linkedin and searched to join a group that had to do with fasteners, more than likely you found and joined "Fasteners Industry". Janice Ceresa is the creator/owner/administrator of the Fasteners Industry Group on Linkedin. She developed this group a couple years ago which might have been a long time before a lot of us even knew what Linkedin was. What is Linkedin? I'm not a good person to describe it but Linkedin is kind of a place where people create their own business resume and share it with other members. The platform is more business oriented than a site like Facebook. The point is, Janice seems to me to be someone with vision and someone who embraces the new social media that seems to surround us more and more. I asked Janice if she would be willing to share a few thoughts on other social media and below are some of her thoughts on Twitter.
To Tweet or Not To Tweet?
My view of Twitter (www.Twitter.com ) is very simplistic; it’s just another tool to convey your message. No matter what your message happens to be recruiting, sales, specific products, websites, etc. utilizing a new tool then measuring its effectiveness is critical to any business. Business communication via social networking outlets can be overwhelming at first. Which one you chose is a personal preference. In order to find out what works you have to sometimes explore uncharted territory.
The number one question I get asked is (drum roll) what results do you get from Twitter? It's a great question but it has a complicated answer. There are four questions you need to ask when deciding to use Twitter.
#1 What’s your business goal?
You need to determine what you want to accomplish by using Twitter or any social media then measure results and see if you accomplish your goals. There is no cost to setting up a Twitter account, the only real cost is your time. If you have a small or limited budget free is always good but again you need to determine if it fits your goals and if it is worth your investment of time.
#2 How much time are you willing to invest?
If you are going to invest in Twitter see it through. Set specific goals (increase requests for product information XYZ) with a specific time frame (over the next 6 months). There is work involved and I am still measuring my use of Twitter based on the goals I have set. Typically the next question is “what are your goals”? Keep in mind Social Media is not meant to be cookie cutter so my goals are relevant to my job - after all I am a recruiter and my focus is candidates.
An example of something you may want to measure.
#3 What social media site is right for you and your business?
If you don’t want to use Twitter you don’t have to but I would encourage you to try other forms of social media. Facebook, LinkedIn, Plaxo, Ning or blogging just to name a few. There is a LOT of information on social media and there are all sorts of exports willing to offer you advice but at the end of the day you need to decide what and how you would like to invest your time. It’s also important to have a team that supports your initiatives. I am fortunate to work with an outstanding and supportive team at Anixter Aerospace Hardware. Without that support I would not have ventured down the uncharted territory of Twitter.
#4 Why try Twitter?
Why not!? Not trying something new will pretty much always yield the same results. So I would encourage you to try something new like Twitter, measure it and what you may just find is another tool to support your business goals.
Janice Ceresa
Anixter Aerospace Hardware
http://www.linkedin.com/in/anixter
http://twitter.com/AnixterAero
Allan Weitzman is a Fastener Talk reader and supporter. Allan took the initiative to accept my invitation to be a guest blogger. Allan and his family run Jay-Cee Sales and Rivet. After reading a recent post on Fastener Talk, Allan called me to discuss something I had written about. I said, "Allan, why don't you write down what you just told me and let me post it on my blog?" Below, I present to you his thoughts on why some fastener companies that have impressive sales might not have real value.
Traveling Salesman,
It doesn’t surprise me at all that a company with revenues of $12 million plus sold for only $5 million. There was a fastener company in the mid west that sold a few years ago. I’m going to leave out the name because I’m not 100% sure of the actual numbers. They had revenue around the low $20 million dollars and sold for only $2 million.
It’s a prime example how companies are afraid of turning away business. It's most common in the small start-ups in the industry. When we sell to our customers we need to take in account how long it will take to get paid and if there is a mistake on our part, have we built in enough profit to service the customer without losing our shirts. And we provide AAA+ service to our customer - the way we want to be serviced by our vendors.
We sell rivets. Anyone can sell a rivet. In reality we are selling relationships and service. Service is priceless. If you can’t make a profit on what your selling, you can’t afford to supply the service. This company in the Midwest never turned down business. Year after year their automotive customers bullied them into price reductions…and of course they caved. That took away their ability to make a profit so they could not afford to service their customers. It’s a snowball effect from there.
We to are subject to e-mails and phone calls for price reductions from automotive and aerospace manufactures. They ask for 5% price reductions…I always like to ask them “when is the last time we saw a 5% price reduction in a car”?
The price reduction makes sense when making larger, more complex components…not rivets. As time goes on, auto-part suppliers get more efficient and have learned from, and corrected, costly mistakes. Figuring this stuff out saves them money. There is nothing to figure out in the fastener industry. You feed the wire into the header and out comes the rivet. There isn’t any cost savings short cut that will save anybody 5%. Follow the practice of giving these reductions and that is the formula for taking a company with $20 million in revenue and selling it for only $2 million. We have never, never, never given in to the request of the reduction unless we were getting a reduction from our vendors. Most important…we’ve never, never lost business from it either. I really do believe that when a large production is at stake…service is much more valuable than a 5% reduction.
There are a few fastener companies out there with terrible reputations regarding service. Customers may not say I'm the cheapest guy on the block…but there shouldn’t be any complaints about my service.
Thank you,
Allan Weitzman
Interested in our Monthly Newsletter? Click here to sign up.
Jay-Cee Sales and Rivet
32861 Chesley Dr.
Farmington, Mi 48336
800-521-6777 EXT 20
248-478-6416 (fax)
E-mail: allan@rivetsinstock.com
Web site: http://www.rivetsinstock.com
Line card: http://www.rivetsinstock.com/line_card.pdf
Rivets Rivet Nuts Threaded Inserts Tools
Visit Our Online Store at www.rivetsonline.com
Need Oribital or Impact riveting - Orbitform Group
As part of this blog, I have always wanted to have "guest bloggers". There are a lot of knowledgeable people out there with a lot of industry experience that I would like to see shared within our industry. Charlie Accetta is an industry veteran who has worked on both the supply side and the distributor side of this business. I got to work with Charlie for a short time period and appreciated his perspective on the industry. Most recently, Charlie was the General Manager for Richard Manno & Co. and currently is searching for his next professional opportunity. I asked Charlie to write something for Fastener Talk - anything he wanted - and I present to you his views on the fastener distributor's burden in the document below. You can connect with Charlie through LinkedIn by clicking the following link: http://ow.ly/1SHc2
The Fastener Distributor’s Burden
A fastener, in and of itself, is not usually viewed by the industrial community as an important component of commercial production. The small steel screw, unremarkable brass hex nut and endless list of dimensional flat washers represent to the end-user such low levels of cost, risk, and technological innovation that people placed in the position of procuring those items are status zero. Folks purchasing toilet paper for Hewlett-Packard rate higher in the internal hierarchy than equally experienced fastener buyers. This is an integral point to consider in reviewing the fastener distributor’s place in the world of assembly manufacturing.
I love the term Supply Chain. For me, it evokes an old-timey bucket brigade, except each member of the line adds something to the bucket before passing it on to the next member. The particular something is an open value, dependent on both the end requirement and that specific member’s role. The cold-header, machinist or stamping house forms the part. The electroplater coats it. The heat-treater alters its physical strength. The packager places the items in a cute little baggie for easy access and identification. The ideal result places the bucket of finished parts into the hands of a final assembler who puts out a particular fire. Sometimes, however, something goes terribly wrong in transit and everyone finds out the hard way that a value added along the way was of the high-octane variety. When the smoke clears, we all know who gets the first phone call.
This, dear friends, is the sorry state that fastener distributors find themselves in currently. There are a number of specific issues at play, demanding such high levels of oversight at each instance during the gestation of a fastener it is inevitable that some checkpoint or other fails to reveal a problem. Covering some of the major points briefly (because you all have your own problems to address, right?):
I could go on (and on), but I’m fast approaching one thousand words and I lost most of you at “Hello.” I’d like to thank the Traveling Salesman for allowing me to squat on his valuable real estate and I’d be happy to expand on the points above (and then some) if he feels it might do some good.
It also approved an investigation of charges Chinese producers are "dumping" three types of salts in the United States.
Yet, the article then notes that the Nucor petition was rejected.